Lovin’ Life Expo 2007	Sense Technologies, Inc. participated in Sun City’s Lovin’ Life Expo, held at the Dial Convention Center on Jan. 28, 2007. With more than 6,000 people in attendance, the company enjoyed non-stop crowds for more than six solid hours. Thousands of attendees stopped by the booth, then veered over to get a peek of ScopeOut® installed on an SUV and car. Kustom Kar Sound, a retail chain located in the greater Phoenix area, reported it saw an immediate boost in business as a result of the show and the 3,000 flyers handed out to attendees.
Says Lowell Martinson, “This was a very well run event and everybody seemed to enjoy themselves. We think it was a great way to introduce ScopeOut® to the residents of the Sun City retirement communities, and we’re gratified that so many expressed such positive, heartfelt responses to the need to proactively address vehicle blind spots. When doing product research for ScopeOut®, we learned that communities with seniors have some of the highest rates of back-over tragedies. With neck stiffness and other mobility issues, many seniors welcome the fact that ScopeOut® allows them to see what is behind them up and down the street both ways, without even having to turn their heads. We’re looking forward to continuing our participation at upcoming community events where we can share information about this important area of safety.”

June 12, 2006

Sense Technologies, Inc. recently became members of the National Independent Automobile Dealers Association, one of the leading trade associations in the automotive industry, and just returned from exhibiting in their 60 th Annual Convention & Expo which was held in Las Vegas, June 6 – 10, 2006.

ScopeOut® had a beautiful 20’ x 20’ booth that displayed the signature ScopeOut® wrapped vehicle as well as the latest Point of Purchase Displays. Dealers were able to watch the company’s DVD that talks about ScopeOut® installation, configuration and application.

The ScopeOut® sales team, which consisted of Lowell Martinson of Sense, Scott Julian and Dick Julien of Market Associates, showcased ScopeOut® to hundreds of dealers and had an opportunity to meet with leading independent automobile dealers and rep organizations from all over the country.

The comments Lowell heard were numerous and there wasn’t a negative response among them. His favorites were:

• “This should be on every vehicle out there.”
• “I love the simplicity of this product – it’s something everyone can understand and relate to.”
• This is so clever, I can’t believe it wasn’t on the market sooner.”
• “What an ingenious product. This will truly save lives.”

The sales from NIADA have the potential to launch ScopeOut® in several major areas of the country, including states within the Mid-South, Northeast, Midwest, Rocky Mountain Region and Pacific Northwest.

We’ll keep you posted as the dealership network continues to develop develop and ScopeOut® starts selling in dealerships nationwide.

Retail Update - April 26,2006

ABC 15’s Sonoran Living Features ScopeOut

Lowell Martinson made a guest appearance mid-April on ABC 15’s (KNXV-TV) Sonoran Living, one of the most popular morning shows in the Phoenix market. Talking about how ScopeOut® is winning success in the Phoenix market with Host Tracy Kornet, Lowell discussed how he came to invent ScopeOut and the wide appeal it’s had to drivers of all ages.

Lowell said ScopeOut® has been especially popular with senior citizens, who often suffer with neck stiffness and range of motion issues. (Coincidently, the Chandler office got a series of calls from seniors the same day!) He discussed how owners of minivans and SUVs have been among the largest segment of the market – which he attributes to the enormous and frustrating blind zones they must contend with everyday. Also, owners of minivans and SUVs bought these vehicles to shuttle around young children, and ScopeOut® gives these drivers peace of mind and a powerful line of defense against deadly back-overs when it comes to safely watching out for children in driveways and parking lots.

And finally, Lowell talked about how ScopeOut® is such a huge asset for new drivers, especially teen drivers. Did you know that the No. 1 type of accidents most teens are involved with is property damage from backing up? Millions of dollars in damage occurs each year, not to mention the added expense of increased insurance rates when teen drivers hit objects or other vehicles in crowded parking lots. Lowell said teen drivers are often in the worst driving situations with heavy traffic at their high schools and colleges, shopping malls and concerts. Each of these settings would be anxiety-evoking for any driver, but they are even more dangerous when you consider that teens are often driving right next to their peers – other inexperienced teen drivers!

And the segment concluded with Lowell talking about the upcoming Earnhardt Ford-Mazda Safety Fair that will be held on May 13, 2006. Teaming up with Arizona’s largest dealership, the Earnhardt Auto Centers, Lowell will be on hand giving ScopeOut® demonstrations at the dealership. Earnhardt has started preloading new cars with ScopeOut® so people can try it out in parking lots and in lane change situations. Earnhardt’s started selling ScopeOut through their Ford-Mazda store in March. Sales will soon expand to the other nine Earnhardt locations throughout the state.

Retail Update - February 13, 2006

This week Sense Technologies is in talks with several auto body repair companies as well as one of Arizona’s largest auto dealerships, as far as setting these businesses up as resellers and installers for ScopeOut®.

For those who don’t wish to install their own ScopeOut®, the key has been to find knowledgeable and reputable dealers who understand the benefits of the product and are capable of doing a first-class installation job.

In Sun City, one of those outstanding body shops contacted our Chandler, Arizona corporate headquarters and asked to become a wholesaler. The shop is one of the oldest in the area, with a 30-year history and outstanding reputation for quality. We’re excited to be developing a relationship with this family-owned business and look forward to establishing more retail relationships with those in the collision repair and auto customization fields.

Our appeal is not just limited to the Sun City area. A nationally recognized auto body customization shop in Chandler, Arizona has also taken an interest in ScopeOut®. This shop is considering featuring ScopeOut® on one of its upcoming television shows.

Marketing Associates will be headed out to Southern California this week visiting prospective retail and dealer accounts in the Los Angeles metro area. We’ll keep you posted as there are new developments on this front, too.

Retail Update – December 29, 2005

Once people become acquainted with ScopeOut and understand what it provides, they are amazed at its sophistication, simplicity and effectiveness. Many people, including a fair number of news reporters, have commented that the need for this product is so great, they can’t believe it is only now coming to the market. Blind spots are a thing of the past – they are now referred to as “blind zones,” and as vehicles have grown larger the problem has only gotten worse.

Initially, ScopeOut was broadly marketed to young parents, teen drivers, SUV owners, families and seniors, and we continue to make efforts to reach each of those segments of customers. Yet, the break-out success in sales has come from active seniors, who have not only instantly realized the product’s importance, they have jumped to purchase it for themselves, their adult children and their teen grandchildren. In a matter of weeks, seniors have become ScopeOut’s most avid proponents and outspoken customers.

In Sun City , one of the nation’s largest active-adult communities, sales of ScopeOut have been escalating steadily since the product’s introduction in mid-October. ScopeOut is delivered regularly to the different store locations, but it has started selling out before the next scheduled delivery. Some storeowners were having a hard time keeping them on the shelves, especially during the busy holiday season. One gentleman was so excited to be the first in line for his ScopeOut that he waited four hours at the store where the delivery was scheduled.

Calena O’Meara is managing the merchandising of ScopeOut at retail. She reports that she is receiving inquiries from new stores each week, requesting that ScopeOut POP displays be placed in their stores. Additionally, she has set up a team of demonstrators who go to store locations and hand out flyers in the store, then offer product demonstrations in the stores’ parking lots.

Television stations and newspapers are helping to generate a huge swell of excitement for this innovative product. ScopeOut inventor Lowell Martinson has appeared three times on the local NBC affiliate. In December, Lowell appeared on the most highly watched morning show in the state, and true to form, the office phones rang all day.

The Arizona Republic featured Lowell in their column Innovators, which ran in the business section of the news. It reached some 400,000 readers throughout the state and Ace Hardware storeowners responded by placing product in an additional four stores.

The enthusiasm of ScopeOut customers is a phenomenon that is rarely seen with any product, let alone one that is so new on the market. Because of its serious mission of saving lives, the company has been contacted by several active adult individuals, who, on a voluntary basis, have offered to promote ScopeOut to groups of their peers – simply because they recognize the value of the product and want to make sure others know about it.

Keep in mind that all of this excitement is being generated by a product that has been on the shelves less than three months.

Lowell is actively speaking to groups of seniors in Mesa , Tempe , Sun City , Sun City West, Ahwatukee and Sun Lakes . In addition to visiting with seniors, he is also planning to visit local mother’s groups to talk about the dangers of vehicle blind zones.

On the national front, the company has gotten involved with fundraisers from families who have lost children as a result of vehicle blind zones. Sense Technologies has donated to events for Veronica’s Eyes, a Florida non-profit honoring the memory of Veronica Rosenfeld, a two-year-old who was killed by a neighbor backing out of his driveway. Sense Technologies has also signed on to become the title sponsor of Adrianna’s Rule, an event created to honor the memory of Adrianna Clemens, a Texas toddler killed by the family’s SUV.